Partnerships
Strategic alliances with clubs, federations, schools, gyms, and diaspora events enable Gofere to deliver world-class sportswear to athletes at every level, weaving a Pan-African network of performance and pride.
Partnerships
School-Sports Alliance
Gofere is the official kit partner of the Uganda Schools Sports Association, delivering customised uniforms for 14 disciplines plus referee and officials’ gear
Club & Federation Deals.
Long-term kit contracts span the Ethiopian Football Federation, Ugandan Premier League clubs (e.g., BUL FC and Modern FC) and, most recently, a five-year extension with Bahirdar Kenema of the Ethiopian Premier League
Diaspora Connections.
Through a three-year agreement with Nova Connections, Gofere outfits the Grand African Run in Washington DC and other diaspora events, strengthening ties “back to the motherland”
These collaborations keep us close to the athletes we serve—whether they compete in school championships, national leagues or community races around the globe.
The Gofere Foundation launches in March 2025 (Arua, Uganda) to “create a more inclusive and equal playing field” for youth, grassroots and women’s sports. Programs include kit donations, mentorship and the annual Gofere Cup tournament .
Inclusive School Sport. Field-research teams study student needs (biology, climate, psychology) before designing age-specific catalogues; results already power uniforms in Uganda, with Ethiopia, Kenya and Rwanda queued next .
Women’s Performance Line. With 90 % female factory staff and pro-athlete feedback loops, Gofere is redefining women’s sportswear and pledges to cover all Olympic disciplines by 2027 .
Healthy Lifestyles Campaigns. Joint events with entertainers and gyms promote fitness in urban communities, using Gofere gear as a symbol of vitality and accessibility.
CSR at Gofere goes beyond donations; it is a structured, research-driven commitment to equity, empowerment and Pan-African pride.
Gofere’s retail strategy blends flagship showrooms with a growing partner-store model. Our Addis Ababa stores—head-office showroom near the national stadium and the Edna Mall flagship—are supplemented by regional and overseas outlets. A digital ordering portal and social-media storefronts allow clubs “both inside and outside Ethiopia” to source products quickly and reliably .
Why partner with a Gofere Frenchase?
Brand Integrity: Access to the official catalogue, colour palettes and custom-kit configurator.
Training & Support: Store teams receive product-knowledge sessions and merchandising guides direct from our Addis design studio.
Community Angle: Every franchise pledges annual kit donations to a local youth or women’s program, aligning retail growth with social impact.
Interested entrepreneurs can enquire through our Business Development Desk (business@gofere.com) to join the expanding network and bring authentic Pan-African sportswear to new cities.
Together with partners on the pitch, in classrooms, in gyms and through our franchise network—Gofere pushes boundaries with every step.
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Gofere
Gofere is a proudly African sportswear brand born in Ethiopia. We empower athletes across the continent with high-performance, culturally inspired gear — built for those who play with pride and purpose.
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Email: info@goferesportswear.com
